ROLEX New & Used Watches

What is ROLEX?

ROLEX is a luxury watch brand headquartered in Geneva, Switzerland, founded in 1905. Known as one of the most recognizable watch brands in the world, it produces watches that combine excellent technical prowess with practicality and precision. The brand's iconic crown logo represents its exceptional quality and status, which is why ROLEX is called the "King of Watches".

Having established a manufacture system in which all parts are produced in-house, and using high-precision movements certified by the Swiss Official Chronometer Testing (COSC), the reliability of their watches is extremely high.

In addition, ROLEX watches are highly regarded in the global market, and their market value is stable. In particular, popular models such as Daytona, Submariner, and Explorer boast high asset value and maintain a stable and high purchase price. Therefore, it is attracting attention as an investment product that is less likely to lose value.

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Sports Model

Classic Model

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ROLEX was born in 1905 and has been around for about 120 years, and is now known around the world as a "synonym for luxury watches" with a long history.
The founder, Hans Wilsdorf, launched the brand with the desire to "make accurate and reliable wristwatches" at a time when pocket watches were still the mainstream.
Later, he moved his base to Geneva, Switzerland, and pursued watchmaking that was both durable and precise.
In 1926, he introduced the waterproof watch "Oyster", which attracted attention from all over the world.
Even beginners can feel the appeal of ROLEX because of its "high reliability" and "universal value".

ROLEX has a particularly high asset value among luxury watch brands and is subject to high purchase in the second-hand market.
Especially in recent years, depending on the model, the purchase price has risen steadily with both the list price and the resale price.
Most of the purchase prices of branded watches fluctuate, but there is no brand that has an upward trend in a short period of time as ROLEX.
Especially in sports models, there are many models that exceed the list price.

Some of the most popular models of Rolex include the Submariner, which is a representative of dive watches, the Daytona, which has a chronograph function, and the Datejust, which has a simple and sleek design.
These models have been used in a wide range of scenes, from sports to business, and have remained beloved by many people for many years.

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