Where to buy pre-owned luxury watches?
Many people may think that "luxury watches should be bought new." However, in the world of luxury watches, there are many people who choose to buy pre-owned watches. It is not uncommon for people to choose pre-owned watches because they "absolutely want to get their hands on" a popular model that is difficult to obtain new.
On the other hand, many people wonder, "Where can I buy used luxury watches to be sure of their quality?" Especially when it comes to luxury watches, there are always concerns about counterfeits and quality issues.
The pre-owned watches sold at our store, GINZA RASIN, maintain the same quality as new watches, but are priced more affordably than new ones. For those who value both quality and price, GINZA RASIN's pre-owned luxury watches are an extremely attractive option.
Choosing a pre-owned watch
What are the benefits?
More affordable than new
One of the attractions of Used watches is that they are cheaper than New. While some products and antique models may come at a higher premium price, many Used watches are sold at a more reasonable price than the New price. Some shops have watches with similar finishes and maintenance New, so you can use your Used for a long time as a watch for a lifetime.
Discontinued and limited edition models available
New watches are basically only current models, and there are generally only dozens of variations for each series. The choice of models available for purchase is limited. However, if it is a used watch, you can choose from both discontinued and limited edition models, making it easier to find your ideal one. For example, there are about 200 current models of ROLEX, but there are more than 1,000 models to choose from, including watches on the second-hand market. Also, being able to reunite with a watch that you have always wanted but couldn't buy in the past is also a pleasure unique to the used watch market.
You can purchase a higher-grade model at the same price range as a new product or at a lower budget.
Another appealing feature of pre-owned watches is that you can purchase a more functional model for the same or even less than the budget required to purchase a new watch. One reason is that they are sold as pre-owned items, so they are cheaper than new ones, but if the demand for a particular model is not high at the shop, the selling price may drop even further. This price difference means that you can get a more functional model for less than a new one.
![[Example] A case where you want a highly waterproof watch within a budget of 1 million yen](https://www.rasin.co.jp/images/used/merit_03_pc_img01.jpg)
![[Example] A case where you want a highly waterproof watch within a budget of 1 million yen](https://data.wovn.io/ImageValue/production/6976dcbd463b7ccae1e94fe0/en/7bdd329981f27eee97a6f990af136b1c/6976dcbd463b7ccae1e94fe0.1777950752111.png)
Rare antique and unique aging appeared
You can get the only model in the world
The fact that there is only one antique model in the world that has changed color from the original dial due to aging is also a unique advantage of Used watches. The only place where you can enjoy looking for a model that has carved a history that sticks to those who want to create originality on their wrist is Used only at shops that carry watches.
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receive high praise
Used watches from GINZA RASIN
Why Choose Us?
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Finished to a new condition with our own specifications, so you wouldn't think it's a used item
GINZA RASIN is committed to the highest quality in the industry, and we have established strict standards to ensure that everything from the exterior to each individual part is finished to look like new.
In our own workshop, first-class watchmakers polish every detail of our watches to maximize their quality. -
Partnering with many high-level workshops in the industry
We have established a stable maintenance flow by partnering with industry-leading, high-level maintenance partner companies and workshops.
We have established a system that allows us to constantly supply watches that are of the highest quality in the industry, down to the internal mechanisms and minute parts. -
We own our own repair workshop, so we can offer reasonable prices.
We perform maintenance and repairs on our watches in-house, reducing unnecessary costs. While we are committed to the quality of each and every watch, we are able to offer our customers watches at more reasonable prices thanks to the cost savings we have made.
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Comprehensive after-sales service and long-term warranty
We offer a one-year long-term warranty on all pre-owned watches we sell. We also offer paid repairs and adjustments for watches that are out of warranty after purchase, so you can always consult us about the condition of your watch.
We will support and be there for customers who love their watches for a long time. -
Guaranteed high price purchase for used watches purchased
If you have purchased a used watch but are forced to sell it for various reasons, we will buy it back at 70% or more of the original purchase price for all brands. If the value of the watch has increased since purchase, we can also buy it back at the actual market price.
With our purchase guarantee, you can purchase a luxury watch with confidence, even if it is your first time. -
Many of the same models are available for sale! You can compare each individual item in detail.
Our store mainly stocks watches from major brands, with a wide selection of the same models.
Customers can thoroughly compare the different feel and aging of each watch, allowing them to choose the watch that suits their tastes and makes them think, "This is it!" -
A wide selection of models that cannot be purchased at authorized stores
Certain models from popular brands such as ROLEX are difficult to obtain in official stores and are difficult to purchase. We have many models that are difficult to obtain at GINZA RASIN. We have received many voices from customers saying, "I was looking for this model!"
There are also specialty stores that only handle ROLEX, so be sure to check out the store and web shop. -
Joining the Chrono24 "Partner Certified" Program
We are participating in the "Partner Certified" program offered by Chrono24, the world's largest online marketplace specializing in luxury watches. This is an extremely special certification program given only to a select few dealers (less than 1% of retailers on Chrono24) and has earned us a high reputation for the reliability and quality of our products both in Japan and overseas. (Click here for details)
"But I'm still unsure about used watches..." There are many other reassuring factors!
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Inferior products
Super copy
Completely eliminated!The industry's best authenticity detection
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Product photos
Can't finish
We publish all photos without hiding any scratches or other imperfections!For each product
Detailed description of the condition
It is stated -
Strictly and on the clock
No load
Packed and delivered!Safe online purchase
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To the customer at the time of purchase
The best for
We will make the adjustments.Adjusting watch links, etc.
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antique Products
The goodness of aging
For a finish that makes the most of it!Emphasis on cleanliness
For a beautiful finish -
Knowledgeable about watches
There are also female staff members
Female customers too
Easy to visit and consult!Ladies' watches too
We have a wide variety of products available.
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We thoroughly eliminate inferior products and super copies!
The industry's best authenticity detection
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Product photos are shown without hiding any scratches that cannot be removed by finishing!
A detailed description of the condition of each product is provided.
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The watch will be shipped in secure packaging that does not put stress on the watch!
Safe online purchase
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We will make the best adjustments for you at the time of purchase.
Adjusting watch links, etc.
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antique Products are finished to take advantage of the goodness of aging!
A beautiful finish that emphasizes cleanliness
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We also have female staff who are knowledgeable about watches, so it's easy for female customers to visit and consult with us!
We also have a wide selection of ladies' watches.
GINZA RASIN is proud of
Original standards
Premium Quality
What is GINZA RASIN's "Premium Quality"?
This is a strict, original standard for quality that was born from the experience and commitment we have cultivated over many years working closely with discerning customers in the sophisticated district of Ginza. We provide our customers with carefully selected watches that meet these standards every day as "premium quality watches." (Click here for more information)
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The new GINZA RASIN finish naturally removes all the microscopic scratches that hinder the beauty of the watch.
Rather than just removing scratches, we do not forcibly remove scratches that cause the watch itself to lose its charm and value, but sell it after clearly stating it in the product description.
When it comes to the Polished of watches, they are rated as one of the best in the industry. -
We maintain not only the exterior, but also the movement, internal components, strap, and jewelry according to our own strict standards, and sell our watches that are finished to the utmost in functionality and precision. We display our watches in stores in a state that maximizes not only their appearance but also their inherent potential.
PREMIUM
QUALITY
At GINZA RASIN, we strive to improve quality by setting strict standards in every process, from purchasing to maintenance, repairs, finishing, in-store display, customer service, packaging, and delivery, in order to provide our customers with the highest quality watches.
Over 1,000 Google reviews! Average rating: 4.8
There are over 1,000 word-of-mouth reviews on Google for all GINZA RASIN stores.
We have earned a reputation as one of the top pre-owned watch retailers.
Not only does it have a large number of reviews, but it also has an average rating of 4.8 stars, and has received high praise from many customers. (As of 2025)
We have also received many positive reviews from customers who have actually purchased our watches. (Click here to see "Customer Reviews")
Frequently asked questions about pre-owned watches
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Q. How long can a used watch last?
- A. Used A watch can last for 30, 50 or a lifetime with proper maintenance. antique Watches are still loved today because they have not lost their function as watches. In particular, mechanical watches can be said to be watches that last a lifetime. However, in some cases, it is difficult to continue using the original parts as they were purchased, such as models that have been manufactured with discontinued parts.
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Q. Are used watches from their previous owners in good condition?
- A. At GINZA RASIN, we clean the internal mechanisms and each part of our used watches, giving them a finish that looks like new. We offer beautiful and clean watches.
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Q. Are there any counterfeits?
- A. At GINZA RASIN, we thoroughly eliminate counterfeits and super copies when purchasing our products. You can rest assured that authenticity is determined by experienced watch appraisers who have many years of experience discerning genuine products.
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Q. How much does it cost to repair and maintain a used watch?
- A. Even Used watches require regular Overhaul and maintenance, and the cost of maintaining them varies depending on the type and condition of the watch. GINZA RASIN has its own repair workshop and has partnered with a reputable repair workshop, so we can propose the best repair plan for your watch. We can also provide you with specific costs, so please feel free to contact us.
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Q. Isn't a new watch better than a used one?
- A. Pre-owned watches have many advantages that new ones don't have. They are attractive because of their price, the opportunity to obtain rare models, and the tasteful feel of used watches. However, new watches also have their advantages, such as being the first owner, having all the accessories, and not having to worry about malfunctions. GINZA RASIN carries not only pre-owned watches, but also new watches, so please take your time to look around.
