
Morellato watch straps, based on traditional Italian craftsmanship such as leather tanning, have achieved a top market share (16%) in Europe thanks to their superior processing techniques, exceptional use of color, and high design quality.
In its home country of Italy, the brand is sold in approximately 80% of all watch and jewelry stores, accounting for about 50% of the market share.
The defining features of Morellato watch straps are not only their unique Italian designs and colors, but also the sheer variety they offer. Morellato doesn't view watch straps as mere consumables, but rather as a fashion item, creating them with the concept of changing your watch to match your mood, outfit, and the occasion. Therefore, they release several new designs each season, offering countless options for you to choose from.


