Which watch is right for me?

How to choose a wristwatch
[Complete Guide]

Function? Design? Brand popularity? Asset value? Material? Occasion for wearing?
There are many ways to choose a wristwatch... what criteria should you use to make your selection?

How to Choose a Watch: The Complete Guide

There are many ways to choose a wristwatch...
I don't want to make a mistake when choosing my first watch!

How to Choose a Watch: The Complete Guide

Whether it's your first purchase or you're looking to replace your old watch after a long time, choosing a wristwatch is always a mix of excitement and uncertainty.
Find the perfect watch that truly suits you right now! We've compiled all the key points to consider when choosing a watch, including design, function, price, and occasions for wearing it. Popular models are also listed by brand!

You're sure to find the perfect watch for you on this page!

Let's check out how to choose the right watch for you, based on the points that are important to you.

High Asset Value and Resale Value(2026 Edition)
Top 3 Watch Brands

What factors influence asset value?

Point1
A popular model with high demand.
Point2
The brand has high name recognition.
Point3
Low production volume, low distribution volume.
Point4
The quality and materials are excellent.
Point5
Highly limited

【No.1】Rolex

Rolex is the world's leading utility watch brand, headquartered in Geneva, Switzerland. With its overwhelming recognition and proficiency in supply management, Used has consistently maintained high demand in the market.
It is a complete manufacture that manufactures all parts in-house, and adopts high-precision movements that set its own standards beyond COSC certification. Uniformity and reliability in quality lead to long-term value retention.
The resale value is very high, especially for sports models with limited circulation, and the main feature is that it is evaluated as a real asset that is difficult to lose value.

Rolex Popularity Ranking
【No.1】Rolex-ROLEX-
【No.2】Audemars Piguet

【No.2】Audemars Piguet

Founded in 1875, Audemars Piguet is one of the world's top three watch brands, combining innovation and tradition. Launched in 1972, Royal Oak established a new genre of luxury sports watches.
Even now, the number of production is strictly controlled, and Royal Oak in particular has a high premium in the secondary distribution market. The iconic and rare designs are appreciated, and it has firmly established itself as a brand with high asset value, combining practicality and investment value.

AUDEMARS PIGUET Popularity Ranking
【No.3】Vacheron Constantin

【No.3】Vacheron Constantin

Founded in 1755, Vacheron Constantin is the world's oldest surviving watch manufacture and one of the world's three largest watches.
Due to the advanced technology cultivated over a long history and the emphasis on handmade finishing, the number of units produced is not large, and the distribution volume in the market is limited. Therefore, some models are susceptible to the balance of supply and demand.
In recent years, popular models such as "Overseas" and "Historiques 222" have attracted more attention, and they tend to trade at high prices in the secondary market. The brand is characterized by its reputation and rarity, and as a result, its market value is stable.

Vacheron Constantin Popularity Ranking

Suitable for the occasion
How to choose a wristwatch

Being able to choose the right watch for each situation and occasion allows you to create a more sophisticated look that suits the time, place, and occasion. Let's take a look at what kind of watch is best suited to each situation.

business
  • business
    business

    In business settings, a wristwatch subtly visible from under a suit cuff makes a good impression. A simple, slim design is essential, and the dial should be in a calm color such as white, black, or navy. Leather straps (especially black or brown) are standard, while metal bands should be simple silver or gold. A case size of around 38-42mm fits easily under a sleeve and won't get in the way during important business meetings or presentations.

    How to choose a business watch
    Recommended Model Ranking
  • casual
    casual

    One of the joys of casual style is choosing a watch that expresses your individuality. A slightly playful design suits relaxed outfits like jeans, a T-shirt, and sneakers.
    The dial comes in a variety of colors, including blue and green, and there's a wide selection of materials available, such as NATO straps and rubber straps.

    How to choose a casual watch
    Recommended Model Ranking
  • formal
    formal

    For formal occasions such as weddings and parties, an elegant and sophisticated wristwatch is required. A thin, simple design, often called a dress watch, is ideal.
    The dial should be simple, in white or black, and the less unnecessary decoration or function indicators there are, the more elegant it will look. The strap should be a black leather strap, and the case should have a subtle sheen, such as silver or gold.

    How to choose a formal wristwatch
    Recommended Model Ranking
  • Sports & Outdoors
    Sports & Outdoors

    For watches used in sports and outdoor activities, "toughness" and "functionality" are paramount. Choose a model with practical features such as water resistance, shock resistance, and high visibility.
    Rubber and nylon straps are resistant to sweat and water, making them suitable for vigorous activity. A case size of 44mm or larger is perfectly fine, and in fact, it offers advantages in terms of readability.

    How to choose a sports watch
    Recommended Model Ranking

Read these together to deepen your understanding.

Choose a watch that suits your age.

As we age, our life stages, social positions, and economic circumstances change. By consciously choosing a watch that suits each stage of our lives, we can enjoy our daily lives in a way that is more true to ourselves, and the overall sophistication of our style will also improve. Choosing a watch that accompanies us through each phase of our lives will lead to finding a timepiece that we can cherish for a long time.

Choose a watch that suits your age.

Choosing a watch in your 20s

  • Men in their 20s
    Men's

    For men in their 20s, this is a time to start their professional careers and establish their own style. Choosing a versatile design for their first serious wristwatch will ensure it works well in both business and casual settings.

    Choosing a watch for men in their 20s
  • Women in their 20s
    Women's

    For women in their 20s, a brand-name watch that combines trendiness and practicality is highly recommended. Small case sizes and delicate bracelets create a youthful, lighthearted look while maintaining the brand's prestige.

Choosing a watch in your 30s

  • Men in their 30s
    Men's

    Men in their 30s are often entrusted with responsible positions at work and enjoy fulfilling personal lives. At this stage, a watch with superior quality and design would be appropriate. A higher-end model of a watch they wore in their younger days would also be a good option.

    Watch selection for men in their 30s
  • Women in their 30s
    Women's

    For women in their 30s, this is a time to balance work and private life while expressing their individuality. It's also the age when elegant watches look their best, so trying a jewelry watch is a good choice.

    Choosing a watch for women in their 30s

Choosing a watch in your 40s

  • Men in their 40s
    Men's

    Men in their 40s have matured both financially and aesthetically, and are at an age where they are drawn to truly valuable timepieces. They want to choose a watch that is befitting of the career they have built so far, such as a model with a complex mechanism or an iconic piece from a prestigious brand. By choosing a watch with attention to the finish of the case and the quality of the movement, they will surely impress even the most discerning connoisseurs.

    Watches for men in their 40s
  • Women in their 40s
    Women's

    For women in their 40s, this is a time when both work and personal life are fulfilling, and they begin to establish their own style. High-quality materials and sophisticated designs are important, and versatile models that can be worn for both business and formal occasions are ideal.

    Choosing a watch for women in their 40s

Choosing a watch for someone in their 50s

  • Men in their 50s
    Men's

    Men in their 50s have established experience and status, and are at an age where they can choose high-quality items. A classic dress watch with a moon phase or small seconds subdial would be a fitting addition to their collection, exuding a sense of refined elegance and intelligence.

    Choosing a watch for men in their 50s
  • Women in their 50s
    Women's

    Women in their 50s are at an age where their sense of aesthetics deepens, and they want to choose a timepiece that exudes elegance. They seek superior quality in every aspect—materials, embellishments, and design—and wearing a top-quality watch brings richness and confidence to their daily attire and time.

    Choosing a watch for women in their 50s

Choosing a watch for someone in their 60s

  • Men in their 60s
    Men's

    For men in their 60s, it is the time to choose a truly valuable bottle as the culmination of their lives. Choose a status watch that is a testament to your years of career and achievement, such as the gold Day Date, or a universal watch like a simple Classique watch that strips down on waste, and you can take it easy with you for the rest of your life.

    Choosing a watch for men in their 60s
  • Women in their 60s
    Women's

    For women in their 60s, a special timepiece that blends elegance and sophistication is ideal. Beyond beauty, practicality is also crucial. A clear, easy-to-read dial with large, high-contrast numbers and indices allows for stress-free time checking in all everyday situations. Choosing a watch made from lightweight materials that won't tire the wrist even after prolonged wear, and one that offers a comfortable fit, is also important.

    Choosing a watch for women in their 60s

Read these together to deepen your understanding.

Dial style
Choose by features

The style of the watch face varies greatly depending on the watch's functions. Considering both design and practicality is part of the fun of choosing a watch. First, let's think about what functions would make you want to use it.

Choose by dial style and features.
simple
simple

• A refined dial design with minimal ornamentation.
• Slim case that easily fits under a sleeve cuff
When worn on the wrist, it gives a subtle yet dignified impression.
The quintessential style of dress watches
• High versatility, usable both on and off duty.

Read the full article here
  • Chronograph
    Chronograph

    • Equipped with a practical stopwatch function.
    ・A three-dimensional dial created by three sub-dials
    - When worn on the wrist, it has a sporty and powerful presence.
    The tachymeter bezel creates a sophisticated look.
    A perfect watch for active weekend activities.

    Read the full article here
  • skeleton
    skeleton

    - You can appreciate the exquisite finishing of the movement.
    ・Skeletonized mechanical beauty
    - When worn on the wrist, it has an overwhelming presence and is sure to attract attention.
    - Its charm lies in how its appearance changes depending on the viewing angle.
    A special piece that forms the core of the collection.

    Read the full article here
  • Moon Phase
    Moon Phase

    ・A mechanism that displays the phases of the moon on the dial
    Romantic and poetic Complications
    ・When worn on the wrist, it creates an intelligent and elegant impression
    ・For those who value aesthetic elements rather than practicality
    ・A bottle that allows you to enjoy the astronomical charm in your daily life

    Read the full article here
  • Dated/ Day Date
    Dated/ Day Date

    - A practical mechanism for simultaneously displaying the date and day of the week.
    Functionality that truly shines in business settings
    - When worn on the wrist, it gives the impression of being meticulous and trustworthy.
    - The placement of the daytime running windows serves as a design accent.

  • World Time
    World Time

    - Display multiple time zones simultaneously
    - Check the second time zone using the 24-hour hand or bezel.
    - When worn on the wrist, it gives off a global and sophisticated vibe.
    ・Ideal for lifestyles involving frequent travel and business trips.
    • Functional complexity satisfies the desire for ownership.
    A watch that symbolizes an international business person.

    Read the full article here
  • Tourbillon
    Tourbillon

    - An ultra-complex mechanism that distributes vertical gravity and maintains precision.
    The rotating carriage embodies the pinnacle of watchmaking.
    - When worn on the wrist, it exudes an overwhelming presence and authority.
    - Pursuing the artistry of mechanical watches to the extreme.
    - The ultimate object of desire and collection for watch enthusiasts.

    Read the full article here

Read these together to deepen your understanding.

Mechanical and quartz (battery-powered)
Choose by movement (drive method)​

Did you know that different watches have different drive systems? It is broadly divided into battery-powered and mechanical, but there are also automatic and Hand Winding types within the mechanical type. For beginners who are about to choose a mechanical watch, we recommend automatic winding if you value everyday use, and Hand Winding type if you value the hobby of watching watches.

Choose between mechanical and quartz (battery-powered) movements (power source).
Automatic winding wristwatch
Automatic winding wristwatch

An automatic watch is a mechanical watch in which the internal rotor rotates and the mainspring is automatically wound by the movement of the arm. If you wear it on a daily basis, you don't need to wind it up, and you don't need to replace the battery, so you can continue to use it for a long time. A major feature is that you can easily enjoy the charm of mechanical watches. However, it is important to note that if you don't wear it every day, it will stop. The power reserve is generally about 40 to 80 hours, and if you remove it on weekends, it may stop on Monday. In addition, since there are as many parts as the automatic winding mechanism, it is slightly thicker than the Hand Winding type and tends to be relatively expensive.

Read the full article here
Hand Winding Watches
Hand Winding Watches

Hand Winding wristwatches are the most traditional mechanical watches in which the crown is turned by hand to wind the mainspring. They often have a thin and elegant design, and their simple structure makes them less prone to failure. In addition, you can enjoy the ritualistic act of winding the watch every day, and the price is often lower than that of automatic winding. On the other hand, since you need to wind it manually every day, if you forget to wind it, it will stop, and if you use too much force and wind it too much, there is a risk of overwinding the mechanism, so you need to learn the right feeling.

Read the full article here
Quartz wristwatch

Solar Powered Quartz

Solar Powered Quartz is a quartz watch that converts light into electrical energy with a Solar Powered panel located under the dial, which is stored in a rechargeable battery and runs. It eliminates the need for regular battery replacements and requires minimal maintenance, as it simply needs to be exposed to natural light or indoor lighting in daily life to keep it running. It is environmentally friendly and economical in the long run while maintaining the high precision of a quartz type. Many models can continue to work for months in the dark when fully charged, making them highly practical.

Autoquartz

Auto quartz is a hybrid watch that generates electricity through the movement of the arm, like an automatic mechanical watch, and uses that power to move the quartz movement. SEIKO 's "kinetic" is a typical example, which has the advantage of maintaining the high accuracy of the quartz without the need for battery replacement. If you wear it on a daily basis, you don't have to worry about charging, and you can enjoy the automatic feeling of a mechanical watch and the accuracy of quartz at the same time.

Radio-controlled clocks and GPS clocks

Radio-controlled watches are quartz watches that automatically correct the time by receiving standard radio waves. In Japan, they receive standard radio waves transmitted from Fukushima and Kyushu. They always maintain accurate time without human intervention, eliminating the need for time adjustment. Furthermore, they automatically adjust even when traveling across time zones, as long as they can receive the corresponding radio wave. GPS watches correct the time by receiving signals from artificial satellites, so a major feature is that they can obtain accurate time anywhere in the world. This is especially convenient for people who frequently travel or go on business trips abroad, as they can adjust to the local time with the touch of a button.

Spring Drive

The spring drive is a revolutionary mechanism that uses SEIKO 's unique drive system to achieve quartz precision while being powered by the mainspring of a mechanical watch. The biggest feature is the beautiful hand movement that moves smoothly without the second hand being ticked, and the high accuracy of about one second ± a day, which is amazing for a mechanical watch. It is also attractive that there is no need to replace the battery, and it can combine the taste and practicality of a mechanical watch. However, spring drives require a high level of technology, so they come in a higher price point, mainly limited to some models of the SEIKO and Grand Seiko.

Read these together to deepen your understanding.

Hand Winding Which is better, automatic? How to choose a mechanical watch

Choose by material

The materials used in a wristwatch are crucial factors that determine its character, from its feel and appearance to its durability and even its price. From highly practical materials that prioritize everyday usability to precious metals that offer asset value and prestige, each material has its own distinct personality. Choosing a material can be seen as a mirror reflecting your own lifestyle and philosophy—how you intend to wear the watch and what values you cherish.

Choose by material
Automatic winding wristwatch
Stainless Steel

Stainless steel is the most widely used metal for watch cases. It is characterized by its high practicality, being highly corrosion-resistant, rust-resistant, and resistant to scratches and impacts in daily life. 316L stainless steel (surgical stainless steel), which is less likely to cause metal allergies, is commonly used and shows almost no discoloration or deterioration even after long-term use. Furthermore, it can be polished to create a variety of finishes, such as mirror polishing or hairline polishing, making it suitable for a wide range of styles, from sporty designs to elegant dress watches.

Read the full article here
  • Chronograph
    Gold

    Gold is a precious metal that exudes a sense of luxury and presence among watch materials. It comes in various shades such as yellow gold, white gold, and pink gold (rose gold), each creating a different atmosphere. Gold is a chemically very stable metal, resistant to discoloration and corrosion, and its luster deepens over time. Also, because pure gold is soft, it is usually used as an alloy mixed with copper or silver, and 18K (75% gold content) is common in high-end watches.

    Read the full article here
  • platinum
    platinum

    Platinum is a top-grade precious metal that surpasses gold in rarity and value. It possesses an elegant, silvery-white luster, a greater sense of weight and substance than gold, and exudes a refined yet understated presence. It is chemically extremely stable, virtually resistant to discoloration and corrosion, and less likely to cause metal allergies. In the watch industry, it is often referred to as the "King of Metals" and is frequently used only in the highest-end models.

    Read the full article here
  • titanium
    titanium

    Titanium is a modern material that is lightweight yet highly strong. It is approximately 40% lighter than stainless steel, making it comfortable to wear for extended periods. It boasts excellent corrosion resistance and is resistant to seawater, making it widely used in dive watches and other applications. Furthermore, its high biocompatibility, which makes it less likely to cause metal allergies, makes it a safe material for those with sensitive skin. Surface treatment techniques can give it a unique gray hue and a hard texture, creating a sporty and modern impression.

    Read the full article here
  • Carbon ceramic
    Carbon ceramic

    Carbon fiber reinforced plastic (carbon fiber reinforced plastic) is an advanced composite material used in the aerospace industry and racing cars. It is extremely lightweight, yet possesses strength and rigidity exceeding that of metal, and boasts excellent impact resistance. The unique woven pattern (carbon pattern) creates a visually appealing look that cannot be achieved with other materials, exuding a sporty and futuristic atmosphere. It is hypoallergenic and resistant to temperature changes, ensuring stable performance in a variety of environments.

    Read the full article here

Read these together to deepen your understanding.

Choose by case design

The case design greatly influences the overall impression of a wristwatch. From the classic round style to the more distinctive square and tonneau shapes, the atmosphere it conveys and the outfits it suits vary significantly depending on the shape. Design differences affect not only the appearance but also the balance when worn and the occasions in which it can be used. It's important to choose a case shape that suits your lifestyle and preferences.

Choose by case design
Automatic winding wristwatch
The most common round case

The round shape is a classic form that can be considered the foundation of all watch designs. It blends naturally with any style and is appealing for its versatility, suitable for a wide range of occasions from business to formal to casual. It also boasts excellent dial legibility and a well-balanced design that doesn't detract from your outfit. Because it is not easily affected by trends and can be worn for a long time, it is a classic choice for a first watch.

  • Square shape
    Square shape

    The square shape is characterized by a unique form with a linear and sharp impression. While giving off a Classique atmosphere, it has a different presence than the round shape, making the wrist look impressive. The angular shape accentuates the style and adds just the right amount of statement to a simple outfit. This design is suitable for those who want to enjoy a watch that is a little different from others.

    Read the full article here
  • Rectangular shape
    Rectangular shape

    The rectangular shape features beautiful vertical lines, creating a smart and sophisticated impression. It exudes a classic and dressy feel, and its slim silhouette makes the hands appear neat and tidy. Its slender shape pairs well with suits and formal wear, blending elegantly into adult attire. This shape is ideal for those who prioritize elegance.

  • Tonneau shape
    Tonneau shape

    The tonneau shape is characterized by its gentle curves, reminiscent of a barrel (tonneau). Combining the approachability of a round shape with the individuality of an angular shape, it gives a soft and elegant impression. Its curved design conforms to the wrist, making it exceptionally comfortable to wear, and it's more comfortable than it looks. It's highly popular among those who want a design that's a little different from the standard.

    Read the full article here
  • Other designs
    Other designs

    Some watches feature unique and distinctive shapes, such as octagon or cushion shapes. Others feature special cases that symbolize the brand's philosophy.

Watches chosen by price and budget

What is your budget for buying a watch?
Brand comparison Which one to choose if you want to buy? Rolex VS Omega Which one would you buy for the first time?

Who can recommend Rolex

Reason 1: Those who prioritize high asset value and future resale value.

Reason 2: For those seeking a clear status that is recognized by everyone.

Reason 3: For those who want robustness and reliability that will allow them to use it for a long time as a lifelong investment.

Here's why I recommend it!
[Recommended No.1]
Rolex Explorer 36
124270

Explorer I was born for mountaineers Rolex one of the best tool watches. It has high visibility and robustness, but its minimalist configuration with only 3 hands makes it easy to use in any scene. Although it is a sports model, it is not too assertive, and its versatility that can be used both on and off is perfect for beginners. It has good resale value and is a safe model in terms of asset value.

View model details
Rolex Explorer 36 124270 Black
Rolex Datejust 41 126334 Black Bar Jubilee bracelet

【No.2】
Rolex Datejust 41
126334
Black Bar Jubilee bracelet

Rolex is a classic dress watch, but it is also extremely practical. With a date display, instant switching mechanism, and excellent waterproofing, there is no need to worry about daily use. There are quite a few options for bezels, bracelets, and dials, and you can choose one of your favorites. It can be said to be a representative of "a model that is difficult to buy and fail".

View model details
ROLEX Submariner Date 126610LN Black

【No.3】
Rolex Submariner
Date 126610LN Black

Rolex A model that can be said to be the complete form of a dive watch. It has full-fledged specifications such as 300m water resistance and a bezel that prevents reverse rotation, and the tough yet sophisticated design that goes well with suits is useful for both everyday use and business situations. This is a very satisfying model for beginners who want to do everything with one bottle.

View model details

Who would I recommend Omega to?

Reason 1: Those who are drawn to the historical stories of space development and deep-sea exploration.

Reason 2: Those who want to get quality comparable to Rolex at an affordable price

Reason 3: For those who prefer a design that combines sportiness and elegance.

Here's why I recommend it!
[Recommended No.1]
Omega Speedmaster
Professional Moonwatch
Chronograph
311.30.42.30.01.005

Known as mankind's first watch worn on the moon, it is a symbol of Omega. The Classique configuration of the Hand Winding chronograph gives a strong sense of the charm of mechanical watches. The design that has not changed over time is easy to get tired of, and this model is recommended for beginners who want to feel romantic, including the story in the background.

View model details
OMEGA Speed master Professional Moonwatch Chronograph 311.30.42.30.01.005
OMEGA Seamaster Aqua Terra 150m Co-Axial Master Chronometer 220.10.41.21.01.001

【No.2】
Omega Seamaster
Aqua Terra 150m Co-Axial
Master Chronometer
220.10.41.21.01.001

This versatile watch incorporates Omega's technical expertise into everyday wear. Meeting the Master Chronometer standard for high magnetic resistance, it boasts top-class accuracy and reliability. Its sporty yet elegant design makes it suitable for both business and casual occasions. Even first-time watch buyers will appreciate its ease of use.

View model details
Omega Seamaster Pro Diver's 300M 212.30.41.20.03.001

【No.3】
Omega Seamaster
Pro Divers
300M
212.30.41.20.03.001

This iconic Omega diver's watch, also known for its appearance in the James Bond films, boasts professional-grade features such as a helium escape valve and 300m water resistance, while its wave-patterned dial adds a touch of individuality. With a wide variety of options available, it's a great choice for beginners who want to enjoy the essence of a sports watch.

View model details
Brand comparison Which one to choose if you want to buy? Tudor VS TAG Heuer Which one would you buy for the first time?

Who can recommend Tudor

Reason 1: Those who want an authentic mechanical watch that inherits the lineage of Rolex and has undergone its own evolution at an affordable price.

Reason 2: For those with a discerning taste who prioritize the machine's performance and unique design over brand name.

Reason 3: For those who want a practical, high-quality watch with excellent cost performance.

Here's why I recommend it!
[Recommended No.1]
Tudor Black Bay 58
9030B

A popular model that inherits the DNA of Rolex and has established its own vintage taste. The high reliability of the in-house movement and the warm design are attractive. It is a model that has good performance for the price and is recommended as a "cost-effective mechanical watch". They come in a wide variety of sizes and colors, and are popular among a wide range of people, including women.

View model details
TUDOR Black Bay 58 79030B
TUDOR Ranger 79950-0001

【No.2】
Tudor Ranger
79950-0001

Tudor 's tool watches are designed for extreme simplicity. The legibility-oriented dial and robust case structure evoke the essence of a practical watch. Although it is not flashy, it is attractive that it can be used for a long time without getting bored. It is recommended for beginners who want to cherish the original shape of the watch.

View model details
Tudor Heritage Black Bay GMT 79830RB

【No.3】
Tudor Heritage
Black Bay GMT
79830RB

This practical model features a GMT function that allows you to display the time in two different time zones. It combines a vintage-inspired color scheme with modern performance. While GMT may seem complicated, its operation is simple and easy for beginners to use, making it ideal for frequent travelers and businesspeople.

View model details

Who can recommend TAG Heuer

Reason 1: People who are drawn to the world of motorsports and racing.

Reason 2: Younger generations who prefer sporty and modern designs.

Reason 3: For those looking for an accessible price range as an entry point into luxury watch brands.

Here's why I recommend it!
[Recommended No.1]
TAG Heuer Carrera
Caliber Heuer 02
Sports Chronograph
CBN2A1A. BA0643

A core model from TAG Heuer, with DNA rooted in motorsport. Equipped with an in-house chronograph movement, it offers the full enjoyment of mechanical appeal. Its sporty yet sophisticated design makes it a reliable choice even for those new to chronographs.

View model details
TAG HEUER Carrera Caliber Heuer 02 Sport Chronograph CBN2A1A. BA0643
TAG Heuer Aqua Racer Professional 300 WBP5110. FT6257

【No.2】
TAG Heuer Aqua Racer

Professional 300
WBP5110. FT6257

Tag Heuer's authentic diver's watch line. With 300m water resistance and high legibility, it's suitable for a wide range of uses, from everyday wear to active scenes. Its appeal lies in its robust, sporty look while remaining reasonably priced. It's a model well-suited for beginners who prioritize practicality. The wavy dial is three-dimensional and beautiful, and it comes in a variety of colors.

View model details
TAG HEUER Monaco Caliber Heuer 02 Chronograph CBL2111. BA0644

【No.3】
TAG Heuer Monaco
Caliber Heuer 02
Chronograph CBL2111. BA0644

This highly distinctive model was born as the world's first square-cased automatic chronograph. Its unique design, with a square case and left-side crown, makes it highly fashionable. It's a recommended model for those who want a watch that stands out from the crowd.

View model details

Content for beginners

Is it better to buy a watch from an authorized dealer or a parallel import store?

Authorized dealers offer comprehensive manufacturer warranties and excellent after-sales service, but they generally sell at the list price. Parallel import stores often offer watches 20-30% cheaper than authorized dealers, and reliable stores may even provide their own warranties. Since repairs can often be handled at authorized service centers, even beginners can wisely consider parallel import stores as a viable option for acquiring a luxury watch.

Here's why I recommend it!
Comparison chart of authorized dealers and parallel import stores

Is the quality of Used watches good? Is New better?

Used watches can be purchased significantly cheaper than New, and you can also find discontinued models and rare vintage. A reliable specialty store is well-maintained and comes with a warranty, so even beginners can buy with confidence. On the other hand, New has the edge in terms of the latest technology, long warranty period, and pleasure of owning. If you're looking for a budget or a unique model, Used might be the way to go, while New might be the right choice for the latest models or complete peace of mind.

Here's why I recommend it!

Read these together to deepen your understanding.

If you want to choose, GINZA RASIN's
Used Watches

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